To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

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To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen.

It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth. The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.

While the methods will surprise, perhaps even shock, the results in terms of personal growth and business growth are hard to ignore. In the midst of a huge, tradition-bound, multinational corporation, a small band of radical local business innovators have not only awakened a sleeping giant, they seem, at least so far, to have gotten away with it.

My hat is off to Mirvis, Ayas, and Roth for digging into the 'concrete particulars' of large-scale change. For those who are tired of simplistic generalizations and formulas, this book will prove nourishment and inspiration.


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Great leaders are great teachers. Tex Gunning and his team leaders demonstrate that convincingly and provide great lessons for those of us who wrestle with transformation and growth. To the Desert and Back illuminates how tapping into 'heart intelligence' can speed and guide personal and organizational transformation. Make this book a part of your learning journey and you'll experience new possibilities for your organization and for yourself.

To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

Their successes— and setbacks— in energizing brands, launching products, exciting consumers, and growing their top line is what enterprise culture is all about. The emotional and spiritual aspects of their journey is what makes it all worthwhile.

THE APOSTOLIC AGE

Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management. Convert currency.


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  6. Philip H. Mirvis.

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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

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